A pioneering company who pride themselves on both their advanced technical solar expertise and community and eco-friendly focus, Joju are a perfect client for Folk Labs.
Joju Solar asked us to design a digital brochure – the first in a series – to support their new marketing initiative to engage with social housing providers.
What we did
We developed this simple, five-page PDF to be emailed out to prospects. Adopting the same principles we’d use to build a website landing page, the PDF was configured to scroll seamlessly – just as a web page would. But we intentionally also designed the layout and grid in such a way that each page could be printed off to fill an A4 sheet, to enable internal procurement teams to review the documentation offline. This project is a great illustration of Folk Labs’ human-centred approach to design. Our specialisation in both print and digital allows us to think about all our project from an online as well as offline perspective.